The ten farmers of each season use their TV-time as a sort of dating service, hoping to find a mate despite their demanding work schedules. They show off their farms in the first episode, post their biographies online, and then respond to letters from interested candidates. The program then tracks their successes and failures.
The most letters received was an overwhelming 1,029; the least was -ahem- 2.
The show’s popularity is proof that the mystique of European farm life has not faded, especially in crowded countries such as the Netherlands.
However, the poetic appearance of European farms could charm even the non-Dutch into writing a stack of farm-bound letters.
Take a look:
Time to begin writing letters.